Founder to founder

Your pieces, in front of women who keep things.

Subline is a swipe feed of independent labels. Install in two minutes, keep your own checkout, pay commission only.

Install on Shopify

or write to partners@sublineapp.com

Maren Atelier campaign photograph

Maren Atelier

Copenhagen

Joining

Joining

Two minutes to join. Nothing to maintain after that.

01

01

Install

Install

Two minutes in the Shopify app store. Nothing to configure, no dev time.

Two minutes in the Shopify app store. Nothing to configure, no dev time.

02

02

Sync

Sync

Your catalogue, photography, sizes and stock come across on their own, and stay current. Nothing to re-upload.

Your catalogue, photography, sizes and stock come across on their own, and stay current. Nothing to re-upload.

03

03

Sell

Sell

She checks out on your store, at your prices. You fulfil and get paid the way you always have.

She checks out on your store, at your prices. You fulfil and get paid the way you always have.

How your work appears

How your work appears

Your photography is the interface.

The feed shows one piece at a time, on white, with your name under it. In the grid your work sits at the same size as everyone else’s, and a sale badge appears only when you set one.

subline

Your piece in the feed

Oversized Linen Shirt

Maren Atelier · Copenhagen

$340

In the feed

Your product page

Wool Turtleneck

Ossa · Lisbon

$215

6

8

10

12

Add to Cart

Buy Now

On the piece

The terms

The terms

All of it, in four lines.

Commission only

Commission only

No listing fee, no monthly fee, no ad spend. We earn when you sell.

Your checkout

Your checkout

She pays you, on your store. We never sit between you and your customer.

Cancel anytime

Cancel anytime

Uninstall and your catalogue leaves with you. No notice, no exit clause.

Editorial spotlight

Editorial spotlight

Every founding brand gets a piece of its own on our channels. Written, not reposted.

Who sees it

Women looking for the label they have not found yet.

She opens Subline to discover, not to search. Every day she meets names she had never heard of — yours among them — saves what she likes, pays full price for it, and tells people where it came from.

We show her pieces that can reach her quickly, so distance works in your favour rather than against it.

Full-bleed lookbook image from a founding label

If your pieces are good, they are wasted on a search bar.

Install on Shopify

Two minutes. Or ask us anything first — partners@sublineapp.com